(PASAY CITY, Philippines) — At the recently concluded 16th Franchise and Business Expo held last September 29 to October 1 at the World Trade Center in Pasay City, The Association of the Filipino Franchisers Inc. (AFFI) shed light on the need for local retailers to embrace the convenience and efficiency afforded by digital solutions.
To inform retailers of the different industry trends and practices, the expo featured a series of talks, all themed “Business Journey,” with each talk focusing on different ways for retailers to innovate their businesses.
Among the organizations and speakers who shared insights were PLDT Enterprise and Voyager Innovations, highlighting their Smart Store Manager and Digital Plus solutions, respectively. The Smart Store Manager solution enables businesses to streamline operations, while Digital Plus assists in effectively promoting businesses.
To showcase the capabilities of Smart Store Manager, PLDT Enterprise deployed the solution to different retailers during the expo. Retailers were able to experience first-hand how the Store Manager solution can give them increased operational efficiency and a competitive edge against other players in their industry.
“Today’s retail industry is experiencing a transition towards a technological renaissance. If retailers fail to recognize what a huge opportunity digitalization holds for their businesses, they will face threats of being irrelevant,” shared PLDT Enterprise Category Head for ICT Apps, Iola Barde. ”Digitalization is indeed disrupting the entire industry but while society is still learning how to adjust to this transformation, PLDT Enterprise remains steadfast in its commitment to delivering cutting-edge solutions to its retail partners,” guaranteed Barde. “Change is always uncomfortable, but with PLDT’s portfolio of end-to-end solutions, retailers will be able make the switch seamlessly and provide an enhanced customer experience for their consumers.”