PLDT Enterprise honors Filipina business owners with the launch of She’s the Boss movement

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MANILA, Philippines, March 29, 2017 – PLDT Enterprise, the business arm of the country’s leading telco and digital services provider, through its micro, small, and medium enterprise (MSME) group PLDT SME Nation, and industry-leading enabler of digital business solutions ePLDT, capped off the celebration of the 2017 National Women’s Month with an intimate forum that paid tribute to local women entrepreneurs of all ages.

In partnership with Microsoft, RCBC, and Nail It!, the event, entitled She’s The Boss, brought together female-led MSMEs for an afternoon of motivational stories from successful businesswomen hailing from a variety of industries. The program featured four femtrepreneurs, namely Alexis Ventura of Craft Central, Nadine Fanlo of Pedro Brewcrafters, Dinah Salonga of Yogaplus, Inc., and Rowie Matti of Galileo Enrichment Learning Program.

“The Filipina entrepreneur today is far from your typical woman—she is connected, collaborative, and in control. She is a business owner, a wife, a mother, and a friend all rolled into one, and exerts a great influence on the country’s economic growth,” said PLDT Senior Vice President and Head of PLDT-Smart Enterprise Groups Jovy Hernandez. “This is why we rightfully celebrate those women who have dared to dream and those who have achieved their aspirations against all odds, inspiring others in the process.”

The gathering also highlighted best practices sharing on business growth through the innovative technologies available to MSMEs today.

In the spirit of progress, PLDT SME Nation and ePLDT introduced its newest suite of business essentials—the Fem Business Kit, a complete set of digital business tools for femtrepreneurs of all business sizes to stay on top of day-to-day operations. The kit features an exclusive iPhone Rose Gold Plan 1000, bundled with Microsoft Office 365, Smart StoreManager, Smart Cam, and Smart Tracker.

Businesswomen can stay connected with the iPhone Rose Gold Plan 1000, with unlimited call and texts to Smart, Sun, and TnT, as well as unlimited texts to all networks, and 2GB worth of data.

Microsoft Office 365 allows the femtrep to take her business whenever and wherever she may be, and instantly collaborate with partners and clients even while on-the-go.

The Smart StoreManager and Smart Cam solutions gives real-time sales and inventory monitoring through an easy-to-use interface that can be accessed anytime and anywhere, minimizing theft and physical vulnerability for local establishments.

Smart Tracker enhances asset safety with an LTRFB-approved GPS device that boosts efficiency with an application that disseminates SMS, email, and web alerts when drivers are over speeding, idle, and in emergency situations.

“Women empowerment has gone way beyond what it was 50 years ago. It is now completely ingrained in culture and society. Within our efforts to enable the country's entrepreneurial population as a whole, there too is our commitment to give more wherever we can. We take Women's Month as an opportunity to join in upholding the ideals of female empowerment, through our technology and solutions," concluded Hernandez.

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