Securing the Data-Driven Enterprise


Following the launch of PLDT’s ninth VITRO data center in Clark, Pampanga, PLDT Enterprise mounted the country’s first-ever Move IT Build IT event to shed light on the opportunities for businesses leveraging on secure, accessible, and resilient facilities to protect their data.

In an age where data is considered to be the lifeblood of a business, any form of disruption can be unforgiving for enterprises.

Through ePLDT and PLDT Enterprise’s micro, small, and medium enterprise (MSME) arm PLDT SME Nation, Move IT Build IT brought together industry experts who tackled topics on delivering customer experience across multiple channels even amidst a high-risk environment—the freedom to do so being afforded by creating safety measures in place to ensure that data will not be compromised.

Microsoft Philippines Director of Developer Experience and Evangelism Joel Garcia emphasized how new technologies present the opportunity to engage with customers differently. With an interactive demonstration that featured an AI-moderated desktop application, Garcia further underlined the ability of innovations to change interaction between brands and consumers.

“We live in the experience age where the business that offers the best experience owns the market,” said PLDT VP and Head of Disruptive Business Group Nico Alcoseba. “But succeeding in that can be challenging when we live in a time so vulnerable to disasters both natural and man-made. These disasters can cause data disruption, which can cost a business owner what he’s worked all his life so hard for.”

PLDT SME Nation Category Head for Business Continuity and Security Bea Jalandoni urged guests to secure their data—the heart of their business—at all costs. With capable facilities such as PLDT’s robust network of VITRO data centers, enterprises of all sizes have the opportunity to experience reliable data hosting, colocation, and connectivity through highly secure infrastructure, which also serves as a secondary disaster recovery site to customers that want to optimize the resiliency of their data, especially during natural disasters.

“Data is the most important asset of a business, and we continue to expand our capabilities to provide enterprises with the support they need. That way, they can focus on the core of their business without worrying about the security of their data,” said PLDT First Vice President and Head of PLDT-Smart Enterprise Groups Jovy Hernandez.

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