The increasingly data-driven market continues to challenge business owners to adapt to the new generation of consumers.

PLDT SME Nation, in partnership with Zomato, launched the 2016 Zomato Restaurant Summit last July 28 at Novtel Manila Araneta Center. Business owners, local restauranteurs, and foodies alike came together to explore the various mobile solutions made available for business.

Zomato, which has grown into a global restaurant search and discovery website and app since its founding in 2008, provides in-depth information for over 1.4 million restaurants across 23 countries and allows users all over the world to connect with each other in an online community of food-lovers and enthusiasts alike.

Industry experts were invited to share their knowledge in the summit on the expanding digital age and how restaurant owners could use technology to widen their market reach and engage on the global platform to expand their business online.

A variety of learning sessions featured talks on the mobile age and the opportunities available to businesses in the restaurant industry. With more online avenues to bring digital services to the online market, PLDT SME Nation and Zomato continue to encourage restaurant owners to leverage on the power of technology and adapt to the growing culture of digital disruption to make it big in their business.