The expanding digital culture propels businesses to adapt to the growing data-driven consumer, and long-established corporations such as PLDT Inc. are no exception.

Following TechIsland 3.0, the third annual tech-for-business conference organized by PLDT SME Nation last April, as well as the collaboration with TechTalks.PH’s SlingshotPH Cebu and PLDT Enterprise’s Philippine ICT Leadership Convention in June, the micro, small, and medium enterprise (MSME) group of PLDT continues to open opportunities to help local entrepreneurs reach the new market of online customers and empower digital innovation in business.

In its most recent initiative to equip MSMEs for the digital age, PLDT SME Nation, together with Rappler.com, brought business owners together at the Newport Performing Arts Theater in Pasay last July 22 for the 2016 #ThinkPH summit.

The tech summit, now on its third year, featured renowned industry experts who shared insights and tackled the accelerating trend of innovation to shed light on the role of technology in the greater vision of nation building.

This year’s #ThinkPH focused on disruptive thinking and how businesses can leverage on the power of innovations to drive success. PLDT VP and Head of SME Nation Mitch Locsin expressed the need for even traditional corporations like PLDT to embrace the digital culture.

“The challenge for seasoned businesses is to stay relevant to the new online market. The reality is that if you’re not online, then you don’t exist,” Locsin said. “We at PLDT SME Nation continue to find ways to help MSMEs make it big amid the disruptive digital culture in business by enabling them to expand their market reach with innovative solutions made specifically for their growth.”