MSMEs witness the reveal of innovative self-service user-acquisition product at TechIsland 3.0

TechIsland 3.0

PLDT SME Nation’s annual tech-for-business conference made waves last April 22 at the Harbor Tent, Sofitel Philippine Plaza Manila, as over 1000 entrepreneurs were in attendance to witness a milestone in PLDT history.

Talas Data Intelligence, Inc.—PLDT’s Big Data Organization—makes it its mission to bring Filipino businesses and innovators to the forefront of the digital economy by democratizing the access of local micro, small, and medium enterprises (MSMEs) to ever-expanding technology platforms like MarketBuilder.

At TechIsland 3.0’s plenary segment, Chief Strategy Officer of PLDT and Talas CEO Winston Damarillo unveiled MarketBuilder, the country’s first ever, innovative, and cost-effective user-acquisition product for businesses to target, reach and acquire customers via their mobile phones.

More than just a campaign management system, MarketBuilder will allow MSMEs to reach out to their customers using dynamic profiling through geo-fencing or location-based marketing. This feature enables entrepreneurs to target a specific group of potential customers depending on their predicted proximity to a store, through a simple and easy-to-use mobile application.

MarketBuilder communicates deals, promos, events, programs, and discounts through email, SMS, and social media integration. It will act as an engine to allow SMEs to directly communicate marketing messages to their target audiences. Additional product benefits include the ability to create brand and product awareness, drive market consumption, and even analyze the effectivity of a mobile campaign.

Damarillo invited TechIsland 3.0 guests to try the solution themselves. Happy Skin’s Jaqce Yuengtian-Gutierrez and Rissa Mananquil-Trillo, Bossing Louie Gutierrez of Silverworks, Raquel Bartolome of the Viking’s Group, and Alma Tiu Go of Tong Yang Group became the pioneer entrepreneurs of MarketBuilder, being the first business owners to demo the real-time mobile campaign experience in the Philippines.

As a treat, 100 MSMEs in the event were given a MarketBuilder deal through a text message that notified them that they would be the first MarketBuilder users in the country.

In line with the mission of PLDT’s Big Data Organization, MarketBuilder equalizes the playing field for MSMEs by enabling them to reap the benefits of big data, giving them leverage to tap into a larger market and compete alongside bigger enterprises. Together with Talas Data Intelligence, Inc., PLDT SME Nation remains dedicated in empowering MSMEs with business tools and digital solutions that would enable them to make it big in their respective industries.

To learn more about how you can better target current and potential customers with MarketBuilder, go to

Related Stories