PLDT SME Nation brings innovative #MyNumber hotline solution to Cebuano MSMEs


Leading telecommunications and multimedia services company PLDT, through PLDT ALPHA Enterprise and PLDT SME Nation, launched the countrys first, easy-to-use #MyNumber solution in Cebu City, following the Manila launch a few weeks prior.

Representatives and business owners from over 80 companies were in attendance at the Radisson Blu Hotel last May 26 to learn how they could leverage on the revolutionary hotline solution.

PLDT #MyNumber (or hashtag My Number) simplifies any enterprise hotline system down to a simple four to eight-digit contact number that begins with the number or hash sign (e.g. #8888), a tool that strongly resonates with the growing digital market today. The new hotline is reachable nationwide through PLDT landlines as well as Smart, Talk N Text, and Sun Cellular mobile phones.

Despite the increase of social media usage, voice communication is known to have stronger value proposition when reaching customers. With PLDT #MyNumber, business owners can replace their existing roster of contact numbers for different stores and/or area codes with one national hotline. Doing so can help reduce overall marketing communications costs as it enables an enterprise to create and deploy fewer advertising materials for nationwide campaigns.

In addition, the solution enables businesses to receive more calls from customers. Whether the customer is calling from Metro Manila or other parts of the country, all PLDT landline calls from customer to hotline are free of charge. All 75 million Smart, Talk N Text, and Sun mobile subscribers can also access PLDT #MyNumber and enjoy a lower per-minute cost for their calls (compared to conventional mobile to landline cost). Call costs are covered by the company operating the hotline.

The growing digital economy dominated by a market of data-driven consumers continues to urge business owners to adapt to the disruptive business culture. PLDT SME Nation makes it its mission to enable entrepreneurs to address this new market with tools and solutions such as PLDT #MyNumber that connects MSMEs with the new generation of customers with a unique, singular hashtag number accessible nationwide.

By making available enterprise solutions that bring businesses closer to their consumers, PLDT SME Nation remains committed in empowering the Filipino entrepreneur to make it big in business and continue to drive inclusive economic growth in the country.


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