Micro, small, and medium enterprises (MSMEs) comprise of approximately 99.6% of registered businesses in the country. With that percentage making up two thirds of the local workforce, it is no doubt that MSMEs play a central role in the holistic development and growth of the Philippine economy.

The Association of Filipino Franchisers, Inc. (AFFI) has been a long-time partner of PLDT Smart SME Nation in providing MSMEs opportunities to take their business to the next level with expos and seminars that help address business needs.

This year, the two organizations look forward to strengthening the partnership and maximizing the collaboration between them by increasing their efforts to support MSMEs in their growth through making available tools and solutions that not only enable entrepreneurs to expand their business, but also empowering them with the knowledge they need in order to take full advantage of the services offered to them.

By providing MSMEs with connectivity, mobility, and solutions to establish online presence, as well as learning experiences such as trainings and specialized tasks, entrepreneurs will be equipped with the proper resources to reach their existing markets, as well as the global e-commerce community.

Through its commitment to help further develop what is known to be the Philippine economy’s backbone, PLDT Smart SME Nation supports AFFI’s mission of promoting excellence and growth of businesses. The small-and-medium enterprise arm of the country’s leading telecoms and multimedia services provider remains dedicated in supporting MSMEs to make it big in their respective industries.