PH’s leading franchising developer partners with PLDT Enterprise to enhance development in the franchise industry


PLDT Enterprise, through its micro, small, and medium enterprise (MSME) arm PLDT SME Nation, formally inked its partnership with Francorp Philippines through a ceremonial MOA signing that is set to bring the local franchising industry to new heights in the coming years.

Francorp Philippines, a subsidiary of the worldwide leader in franchise development and consulting since 1976, makes it its mission to enable Filipino entrepreneurs to discover their franchise potential in order to grow both nationwide and on a global scale.

PLDT First Vice President and Head of SME Nation Mitch Locsin emphasized the dedication of PLDT to support the needs of growing Filipino franchises. “More than being just a service provider, PLDT has always been at the forefront of innovation, and we hope to continue empowering MSMEs by providing the technologies they need to mature in their respective industries,” Loscin said.

With even the most basic tools necessary to run a business such as reliable connectivity and solutions that enhance operational efficiency, MSME owners have the opportunity to develop their business from one to many.

“We have seen so many MSMEs become successful through franchising, even more so with technology,” said Francorp Philippines CEO Bing Limjoco. “It’s very vital, especially since there are great concepts that we want to incubate and see grow, and you’ll see how vibrant the franchising industry has become is thanks to technology today.”

Through the partnership, PLDT SME Nation and Francorp seek to promote the franchising method that leverages on the duplication of a successful business, making it effective springboard for entrepreneurs that wish to start their own venture in the future.

“We envision the MSME sector to grow enough to compete with other large enterprises, not only in the country, but also globally in the long run,” concluded Locsin.

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